The Learning Company was the original developing and publishing company for Reader Rabbit products since the first title Reader Rabbit and the Fabulous Word Factory in 1984.
Reader Rabbit was one of their leading products from the mid 1980s to the mid 1990s.
Key staff[]
- Leslie Grimm
- Ann McCormick Piestrup
- Rita Levinson
- Fred Butts - Art Manager/Artist
- Warren Robinett
- Teri Perl
- Jack Smyth
- Marcia Klein
- Bill Dinsmore
- Mark Engblom - Staff Artist
Reader Rabbit Products[]
Independent (1980-1995)[]
- Reader Rabbit and the Fabulous Word Factory (1984)
- Reader Rabbit (1986)
- Talking Reader Rabbit (1986)
- Math Rabbit (1986)
- Writer Rabbit (1987)
- Reader Rabbit 1 (1991)
- Reader Rabbit 2 (1991)
- Reader Rabbit's Ready For Letters (1992)
- Reader Rabbit 3 (1993)
- Math Rabbit (1993)
- Reader Rabbit 1 Deluxe (1994)
- Reader Rabbit 2 Deluxe (1994)
- Math Rabbit Deluxe (1994)
- Reader Rabbit 3 Deluxe (1994)
- Reader Rabbit's Interactive Reading Journey (1994)
- Reader Rabbit's Reading Development Library 1 (1995)
- Reader Rabbit's Reading Development Library 2 (1995)
- Reader Rabbit and Friends: Let's Start Learning! (1995)
Owned by SoftKey (1995-1999)[]
- Reader Rabbit's Reading Development Library 3 (1996)
- Reader Rabbit's Reading Development Library 4 (1996)
- Interactive Math Journey (1996)
- Reader Rabbit's Interactive Reading Journey 2 (1996)
- Reader Rabbit's Math 1 (1996)
- Reader Rabbit's Reading 1 (1997)
- Reader Rabbit's Reading 2 (1997)
- Reader Rabbit Toddler (1997)
- Reader Rabbit Preschool (1997)
- Reader Rabbit Kindergarten (1997)
- Reader Rabbit 1st Grade (1998)
- Reader Rabbit 2nd Grade (1998)
- Reader Rabbit Math Adventures Ages 4-6 (1998)
- Reader Rabbit Math Adventures Ages 6-9 (1998)
- Reader Rabbit Reading Adventures Ages 4-6 (1998)
- Reader Rabbit Reading Adventures Ages 6-9 (1998)
- Reader Rabbit: Learn to Read With Phonics (1999)
Owned by Mattel (1999-2000)[]
- Reader Rabbit: Playtime for Baby (1999)
- Reader Rabbit Thinking Adventures Ages 4-6 (1999)
- Reader Rabbit Learning Creations (2000)
Owned by Gores Technology Group (2000-2001)[]
- Reader Rabbit Preschool: Sparkle Star Rescue (2001)
- Reader Rabbit Kindergarten: Bounce Down in Balloon Town (2001)
- Reader Rabbit 1st Grade: Capers on Cloud Nine! (2001)
- Reader Rabbit 2nd Grade: Mis-cheese-ious Dreamship Adventures! (2001)
Owned by Riverdeep/Houghton Mifflin Harcourt (2001-present)[]
- Reader Rabbit: Learn to Read With Phonics: 1st & 2nd Grade (2002)
- Reader Rabbit Dreamship Tales (2002)
Acquisitions[]
By 1995, The Learning Company was acquired by SoftKey, and in turn, SoftKey changed its name to "The Learning Company." By late 1998, the company was then acquired by Mattel, which eventually folded it into Mattel Interactive. By 2000, Mattel had sold the company to Gores Technology Group. Finally in 2001, the company was bought by Riverdeep Interactive Learning, which is now owned by Houghton Mifflin Harcourt.